How Does Netflix Make Money – Revenues & Profits

How Does Netflix Make Money

Netflix is one of the most desired streaming content provider services that let you watch your favorite movies, documentaries and television shows. It entertains a wide range of gadgets that access internet connection. The company further provides DVD rental plans so that you can watch your favorite television shows and movies in case you do not have convenient access to the Internet.

The highly efficient and professional video streaming company works on the criteria of subscription. The users would be initially allowed to use the service for free so that you get an idea about the workability of Netflix. During the signup process itself, the company will be demanding your credit or debit card details. Soon after the expiry of the free period, the subscription charge shall automatically get deducted. The available documentaries, TV shows, and pictures can be viewed in Ultra HD, SD and HD quality.

How Does Netflix Make Money

Who all subscribe to Netflix streaming service?

Netflix particularly targets people who are between 17 – 60 years of age. Both males and females fall under such age parameters. Also, Netflix makes sure that the overall household income of such individuals is somewhat more than $30,000. Netflix streaming services more Biased towards psychographic model instead of demographics. The leading television network successfully gets millions of new subscribers each month.

How does Netflix cover psychographic model of marketing?

There is quite a significant population who is a movie buff but has no time to watch latest movie releases. Amongst Such people, some people channelize themselves towards Netflix subscription to get value for their money.

Overall value proposition Netflix streaming service

With a total legal access to the best TV shows and latest movies, Netflix is counted among the best-personalized suggestion algorithm. It provides an interrupted streaming service at very reasonable cost. Supported by a wide number of digital gadgets such as gaming consoles, television sets mobile phones and personal computers, Netflix is the best method to watch full-fledged seasons and television shows without missing a single episode.

On what criteria does Netflix make money?

Subscription is a primary source of Netflix revenue. Every individual subscribing to Netflix is expected to pay monthly fees for the online content. Also, Netflix provides DVD loaded with television shows and movies at a cost which adds up to the overall revenue of the company.

Netflix Membership:

The Overall membership of Netflix is divided into three parts.

  • The first part includes fundamental streaming service that comes with Standard Definition (SD)
  • Another standard streaming service that comes with high definition video quality(HD)
  • The third and the most expensive streaming service is premium that allows the users to access Ultra high definition video quality.

Every country has different charges for Netflix streaming services. IT showcases the rarest movies that none of the senior services providers. 2013 reported Netflix to earn $ 120 million by providing outstanding services to the subscribers. It mainly makes money from the user base instead of the original contents it has. With increasing subscriber base, Netflix is expected to earn more revenue in the upcoming years.

Netflix launched original series that stimulated users to subscribe to their services. However, the people didn’t stop with their subscription because of the service quality. It’s not the show quality that induces more subscribers towards Netflix streaming service, but the popularity of the channel that keeps attracting more users.

Content acquisition is another important source of revenue for Netflix. It obtains contents from suppliers, distributors, and Studios through direct purchases and sharing agreement. It has personalized content delivery service through a maintained shipping network that tracks delivery and returning of DVDs.

So, it’s all about How Does Netflix Make Money and their business model. You can also share your thought via commenting below. If I didn’t mention any point then do let me know.

About the author


Hello, This is Arindam Ghosh a passionate blogger, Digital marketer, tech enthusiast, Android App Developer From India.

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