Using your merchandise as corporate gifts is a great way to promote your business and make its presence known in your circle.
This technique has been used by corporations for a long time, whether it be a fizzy drinks company or one that sells software. Having your brand logo and information being seen constantly by potential clients is clearly a good idea.
This article will help you in understanding how handing out merchandise as corporate gifts can help your business.
When you obtain the services of corporate gifts Bangalore, make sure they satisfy the following criteria.
THINGS TO REMEMBER WHILE GIVING AWAY MERCHANDISE
Before you invest time and effort into producing and distributing merchandise, here are some factors you must keep in mind.
1. Quality of the Product
Quality undoubtedly is the first thing that recipients are looking out for in a gift. There is no use in giving away a low-quality gift just to cut costs. If you want your company to be remembered for a long time, then you need to put money and care into the selection of your merchandise.
You don’t want clients to be bored by corporate gifts that they have received from other sources multiple times.
Even though your merchandise is mainly for brand promotion, get creative with what you are gifting. There are plenty of options for innovative corporate gifts in the market such as healthy snacks, gym memberships, charitable donations, and even spa and dinner reservations.
3. Ethical and Environmental Impact
The corporate gift that you supply should also be environmentally friendly and sustainable. This is becoming more and more important in this day and age.
Also, make sure that the products are procured from manufacturers that have ethical working conditions for their employees.
WHAT ARE THE BENEFITS OF USING MERCHANDISE AS CORPORATE GIFTS?
Some of the advantages of using company merchandise as corporate gifts for employees and customers are given below:
1. Easy Advertising Option
This is the most obvious of the benefits of using your company’s merchandise as corporate gifts. Anyone who wears a t-shirt, drinks in a coffee mug or uses a backpack with your company logo on it is essentially advertising for your company.
This is a much cheaper option than other advertising options such as social media or print advertisements. It is also more likely to stay on the user’s mind much longer than, say, a billboard advertisement.
2. Generates More Leads
Along with advertising your company, merchandise also screams out your company’s name to potential customers.
Anyone who comes in contact with your company’s products and is impressed with the quality will want to know more about it. This can transform into potential customers and more sales.
3. Loyalty Rewards
Merchandise is a great way to reward customers who have been associated with your company for a long period of time.
A high-quality gift delivered at the right moment will convince your customer that you care about them. The presence of your company logo on the gift will remind the customer of your lasting association.
4. Attracting New Clients
You don’t have to limit your gifts to long-standing customers only. You can present gifts to clients at the beginning of your business relationship.
By giving your new clients an exclusive gift, you are paving the way for a long-term relationship. Since they received a gift after the first purchase, they will continue to make more purchases from your company.
5. Employee Satisfaction
Corporate gifts are a great way to improve employee satisfaction. Receiving a well thought out gift will make an employee feel valued and appreciated.
Gifts that come in use quite often such as t-shirts and sweaters will promote your brand image as well.
Any kind of corporate gift acts as a conversation starter and a marketing tool for your company. But, going with your own merchandise as gift has many advantages as described in our article.
If you choose the right corporate gift for the right occasion, and it will do wonders for your business’s sales and reputation.
Hit us in the comment section below with your questions and any input about merchandise and corporate gifts!